SELLING YOUR HOME IN A BUYERS’ MARKET 

YOUR GOAL/MY GOAL: To make the MOST money from the sale of the home in the SHORTEST amount of time.  

How do we do get that done? The first step is to understand that neither you nor I set market prices-- the Market sets the Market price!

Why list your home at the Market price?  (Or, in a slow or decreasing market --maybe a touch below market?)  Because statistics show that the quicker the home sells --the more money the seller nets..

Think about that for a minute. The longer a home takes to sell, the less money the seller walks away with.  How? With long days sitting on the market the home eventually experiences several price reductions one after the other until it often it ends up below Market price. Now, the home that has been ignored starts looking like a good buy. Then what happens?  Buyers scratch their heads and wonder, “What’s wrong with it that it hasn’t sold yet?”  Neighbors say—“That home has been on the market forever—there must be something wrong with it.”  I’ve said it. Maybe you have said it too?

Consider also, the longer a home stays on the market the more money the Seller loses in monthly mortgage payments that he/she will never get back! Sellers rarely remember this part of the cost!  Let's say a Seller pays $1000 for a monthly mortgage payment. The Seller then lists his house at a bit above market price and it takes a year to sell. (NOT unusal!)  In one year he has lost 12,000 dollars that he paid to his lender and he will never get out of the equity in the sale of the home. So, in addition to the multiple price reductions he lost an additional $12,000 to the lender because he initially priced the home too high. This is vital to remember in this type of market. So now you see that not only will an over priced home sell for less, it actually costs the Sellers the loss of money in the long run!   In this market, it is much better to list your home for just a little under market value--you actually make more when it does sell.  If you are ready to sell your home, I can help determine market value and advise you on pricing your home.

I personally invest in the sale of your home. I provide extensive internet marketing for my Seller clients and Virtual tours.  I know that an over priced home will cost me twice or more than that in advertising—and that is not good business sense! That is a lose-lose situation for both of us. We both want success. Neither you or I want to waste our time or money. I offer a choice of listing /marketing packages at various prices specifically designed to meet your needs. This is a tough market for sellers. But hiring a Realtor to guide you through to a successful close is very wise. A Successful Seller understands what the Market will bear.

I work with standard real estate sales, pre-foreclosures, foreclosures and short sales. When working with a short sale, I engage companies that specialize in short sales to help negotiate all the bank's red tape--at no additional cost to you!  If you are in a short-sale situation, call me to list your home and help you through this.  (List@MJPerkins.com)

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